PLB Snacks is a niche gourmet brand that crafts premium pork products for a highly selective market in India. With pork still a relatively small category here, and their products positioned at the higher end, they needed creatives that could capture attention fast, spark curiosity, and deliver a solid ROAS.
Brand
PLB Snacks
Industry
Food & Beverages
result
3.1x ROAS in a niche market
How We Helped:
We used marketing expertise and AI to create impactful visuals fast. The first creatives were ready in 3 days, allowing PLB Snacks to begin testing immediately. This quick feedback helped identify what worked, leading to a ~3.1x ROAS in a niche market.
Our Thoughts:
PLB Snacks represents a challenging niche, and the brief was clear: deliver results quickly. Using AI imagery and understanding craving triggers, we produced eye-catching ads that highlighted the brand’s gourmet nature. The rapid success confirmed that speed plus strategy is a powerful combo.
